The posters for this just went up recently at my subway stop and I thought it looked cool. When I pulled up the site I was blown away by the concept, talent and presentation of this project. Getting to see the process of photographing the portraits and landscapes from all over America is beautiful and inspiring. The resulting photos are featured in the book, "American Character: A Photographic Journey", with a foreword by Tom Brokaw. Designed to serve as an "artistic initiative", proceeds of the book go to USA's vision to end inequality and "promote acceptance and understanding"...
More on http://characterproject.usanetwork.com